Analysis of the Railcard Advert

This text is a leaflet advertising a 16-25 railcard and trying to inform and persuade the audience of how it could be a good purchase. Even though the railcard can be brought from the ages of 16, I would say that the audience for this leaflet is aimed for the older audience or young adults who would be travelling a lot and maybe purchasing a railcard would be useful. The graphology of this whole leaflet plays a big part in the advertisng of the railcard as it is set ouw like a movie poster which straight away attracts the eye of the audience as this layout is eyecatching and uses the feautures of a movie poster to advertise their porduct. The images of the two charcters, boy and a girl, you can automtaically tell that they are sterotypes the representations of them. The girl looks young, attarctive, blonde and somone you would imgaine to be a star in a big movie who is longingly looking up for the handsome boy character, who is looking worried, which could be linked to the text about whether he can be the hero the auidnce expects him to be and save the girl. This links to the text of "He gets 1/3 off rail travel - but can he get her back?" as the rheotrical question also becomes a narriatve hook adding to the idea of the plot the movie senario the poster is trying to percieve. Its add to the persauive nature of the text as it helps to draw the auidnce in and get the idea of will he be the hero and get the girl back and whether the purchase of the railcard will also help this motive. The title "Saving Precious Penny" also helps to add to the whole punning of the movie theme the railcard advert is using as "Penny" can either be the girls name or actual money but the fact the adjective "Precious" can be used for both suggests that both is worth trying to achieve.

The text at the bottom of the leafet is like the small print of the movie poster as it is all capitalised but some words are bigger than others, which shows that the company has tried to keep the theme going on throughout the whole text. Its starts off with the imperative "Buy a 16-25 railcard" which makes it have a commanding tone towards the audience and therefore persauvie to go and buy one of these railcard. A personal pronoun "You" has also been used which gives the text a personal connection to the auidince so the auidnce feels like this text is directed at them and therefore useful item to purchase. Words like "Epic" have also been used in the small print which could be condsidered as film desriction specific lexis. This is imporant to keep the theme up but also how describing getting a railcard using film lexis which is used to persaude auidnces to go and watch this film can also be used to persaude the rail companies auidnce of 16-25 to buy a railcard. The whole movie theme is somthing this perticular age group can relate too and is cleverly used to be persauive for a different motive.