Standardisation of English

Diachronic approach - study of history and evolution of a language 

Synchronic approach - the study of language at a particular point in time 

Descriptive attitudes = David Crystal 

Prescriptive attitudes - Standard English, politcal correctness = context 

This link here to an article called: "The hyperbole we love to hate" 

http://www.theguardian.com/commentisfree/2014/nov/04/hyperbole-love-hate-language-linguistics

Looks at how we exaggerate objects and experiences in reviews, for food ect to be more appealing to the audience when the metaphors and adjectives used can been seen as over the top. The word "literally" as well has become more it use to also add persuasion to make the experince seem more real. The it is done is for attentions and the one example of how the media is helping to change our language and the replacement of hedges and fillers is increasing.